Boat Trip buy Last week, I spoke at a conference in Boston of the National Association of State Utility Consumer Advocates Machined Reborn movie download (NASUCA). The conference session was on broadband consumer issues and the other speakers included Sharon Gillett (former state Commissioner, now Director of the Massachusetts Broadband Institute) and Susan Baldwin (economist).
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I kicked-off my remarks by talking about the adoption “gap” – the number of adults that haven’t yet subscribed to broadband. Although numbers are growing, there are still too many homes without a connection – and for those over age 65, the gap is really significant. But what is it that is keeping those adults from getting and using high-speed Internet access?
There are a few barriers: relevance, usability, price, and availability. But let’s not forget two very important other factors that influence whether or not we use the Internet – and if we stay online: safety and privacy. If consumers don’t feel safe and secure about using the Internet, they won’t subscribe to broadband services. Online safety and privacy are important issues for all consumers, but particularly older adults concerned about identify theft, scams, and phishing e-mails. And how do those issues affect broadband retention? Could privacy and safety be factors in people using the Internet less frequently than they had previously? As I blogged about before House of Usher movie download
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Beavis and Butt-Head Do America full , that could be an issue among older adults who make up the largest “drop-off” rate on Facebook.
Whatever the specific issue, when talking about increasing broadband access and adoption, we need to realize and address all possible barriers, including online safety and privacy.
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