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This recent online privacy survey revealed that many consumers don’t read privacy policies. While some consumers think they are knowledgeable about online privacy, they are, in fact, actually unaware of the tracking, collecting and sharing of information that occurs as a result of online activities.

Consumers do not always read privacy policies.

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• 32% say they have read their ISP privacy policy closely
• 30% have read online retailers’ privacy policies closely
• 18% have read search engine privacy policies closely

These numbers seem to indicate that consumers readily accept privacy policies without actually reading them.  With all the fine print and legal language, privacy policies can be difficult to understand.  However, there is important and helpful information contained in these privacy policies.  The policies provide details about how the sites use the information they gather about the online users.

Pretty Woman on dvd The Enforcer release I encourage consumers to begin reading the privacy policies of the websites they visit.  Find out what those websites are doing with the information you give them.  My guess is you’ll learn a lot more than you thought.  It might take awhile to read through a privacy policy, but then you’ll have a better idea of what’s happening with your information and you can choose whether to use that website or not based on that knowledge.  The more you know, the better you’ll be able to protect your personal information according to your standards.

As a follow-up to a previous online safety study, and as a precursor to this educational effort, I recently conducted a survey Dolan’s Cadillac divx

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to examine consumers’ awareness and perceptions about their privacy online.  Not surprisingly, the survey revealed that many consumers are not fully aware of the implications that surfing the web can have on their personal privacy.  This survey presents the opportunity to raise consumer awareness and provide the information and tools to help consumers’ protect their privacy online.

I discovered, with these survey findings, that there is indeed a need for further consumer education about online privacy.

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Consumers think they are knowledgeable about online privacy, but many are unaware of how their activity and behaviors can be followed and collected online.

• 70% of Internet users say they are very or fairly knowledgeable about how to protect their personal privacy online
• 42% are unsure whether their online activity is tracked and recorded by companies for commercial purposes
• 12% believe that tracking by companies for commercial purposes does not happen at all

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These statistics reveal the need for education about online privacy issues.  Most of us are familiar with the online safety issues associated with kids’ use of the Internet, but what about the privacy issues that affect all of us online?  Tracking online activity for commercial purposes is just one example of an online privacy issue that consumers may not be aware about.  Check out another website, www.privacygourmet.com Mulligans psp , to learn more about how this tracking occurs and check back here

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often as I update information and tips on how consumers can protect their personal privacy online.

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These monthly messages will contain more resources and information for consumers.

Consumer Resources

Below are additional resources to more information about online privacy.

Consumer Guide to Online Privacy (PDF)
What is 4G Wireless Service? (PDF)
Consumer Online Privacy Survey
2008 Online Safety Survey
bNetS@vvy
www.onguardonline.gov
www.ikeepsafe.org/
www.getnetwise.org
www.fosi.org
www.enough.org

Other Organizations

National Caucus and Center on Black Aged:
http://www.ncba-aged.org/

National Consumers League:
http://www.nclnet.org/