As a follow-up to a previous online safety study, and as a precursor to this educational effort, I recently conducted a survey Dolan’s Cadillac divx
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to examine consumers’ awareness and perceptions about their privacy online. Not surprisingly, the survey revealed that many consumers are not fully aware of the implications that surfing the web can have on their personal privacy. This survey presents the opportunity to raise consumer awareness and provide the information and tools to help consumers’ protect their privacy online.
I discovered, with these survey findings, that there is indeed a need for further consumer education about online privacy.
Consumers think they are knowledgeable about online privacy, but many are unaware of how their activity and behaviors can be followed and collected online.
- 70% of Internet users say they are very or fairly knowledgeable about how to protect their personal privacy online
- 42% are unsure whether their online activity is tracked and recorded by companies for commercial purposes
- 12% believe that tracking by companies for commercial purposes does not happen at all
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These statistics reveal the need for education about online privacy issues. Most of us are familiar with the online safety issues associated with kids’ use of the Internet, but what about the privacy issues that affect all of us online? Tracking online activity for commercial purposes is just one example of an online privacy issue that consumers may not be aware about. Check out another website, www.privacygourmet.com Mulligans psp , to learn more about how this tracking occurs and check back here
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often as I update information and tips on how consumers can protect their personal privacy online.
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